Smart Clean Living, Finely Crafted Bathing — Jiayu Makes a Stunning Debut at Shanghai KBC 2026

Smart Clean Living, Finely Crafted Bathing

• Focus Builds Expertise, Service Forges the Brand

• Upholding Integrity and Innovation, Advancing Steadily and Far

Shanghai KBC 2026 Kitchen & Bath Expo Grandly Opens

The Shanghai KBC 2026 Kitchen & Bath Expo has grandly opened, with Jiayu making a powerful appearance featuring its full range of bathroom products, alongside the stunning debut of its British high-end bathroom brand, Imperial United. From the very start of the show, Jiayu stood out with its hardcore strength, becoming the focal point of the exhibition area and earning widespread attention and high praise from domestic and international buyers, industry peers, and media.

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As the exclusive China brand of British royal bathroom brand Imperial, Imperial United originates from Aldridge, a major hub of England’s ceramic industry. Inheriting a century of British ceramic heritage, it upholds the brand mission of “Build the Best Till the Last” and adheres to the brand philosophy of “Fine Crafts & Fine Art.” With profound heritage, timeless quality, elegant aesthetics, and ingenious design at its core, it excels at creating ultra-thin, finely detailed high-end ceramic bathroom products, combining Victorian classical charm with modern British aesthetics. This perfectly aligns with Jiayu’s high-end fine-craftsmanship positioning, jointly creating a pinnacle-level bathroom experience.

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Focusing on Needs, Renewing the Experience

At this expo, Jiayu closely focuses on users’ core needs, concentrating on four experience dimensions—smart convenience, clean comfort, humanistic wellness, and color aesthetics—to meticulously craft a smart bathroom product matrix suited to diverse demographics and covering multiple scenarios. With innovative technology and fine-crafted quality, it brings visitors an immersive new bathroom experience that combines practicality with a sense of technology.

The booth uses a black-and-white checkered design element, blending minimalist style with artistic aesthetics and lifestyle experience. Centered around the theme “Smart Clean Living, Finely Crafted Bathing,” it showcases the full range of products and core technologies, catering to all demographics and multiple scenarios.

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Smart Convenience — Understanding Your Life Better

Equipped with the world’s first self-developed StarRun Swirl-Clean flushing technology, it adapts to various water environments such as high-rise buildings and older homes, delivering powerful flushing while operating more quietly. It supports multiple interaction methods including voice, remote control, APP, and human body sensing, enabling features such as automatic lid opening, touch-free flushing, and personalized parameter recall, making it more hygienic and convenient and comprehensively elevating the bathroom experience.

Clean Comfort — Used with Confidence, Used with Ease

Jiayu has partnered with the Chinese Academy of Sciences to jointly develop the dual core technologies of Blue Zirconium Porcelain and Rujie Glaze. The glaze surface is dense and smooth, with an antibacterial rate as high as 99.9%, benchmarked against the international cutting edge. Paired with a full-waterway sterilization and dual-layer water quality protection system, it builds a clean barrier from the source, easily solving toilet cleaning pain points. The products are precision-fired at a high temperature of 1280°C, with a fine and even porcelain surface, possessing multiple hardcore properties such as low water absorption, anti-seepage and stain resistance, lasting luster, and scratch and wear resistance.

Color Aesthetics — Exclusive Premium Texture

Jiayu deeply cultivates bathroom color aesthetics, integrating high-end ceramic fine-craftsmanship to ingeniously create a fully customizable colorful matrix. Relying on the core technologies of Blue Zirconium Porcelain and Rujie Glaze, it breaks through traditional color limitations, enabling free customization across the full color spectrum for all categories of ceramic bathroom products. The elegant and premium diverse tones suit various home decor styles such as light luxury, minimalism, and retro, creating an exclusive premium texture for the space.

Humanistic Wellness — Making Life Warmer

Innovatively equipped with dual care functions of medical-grade hydrotherapy bowel assistance and infrared physiotherapy, paired with multiple adjustable comfortable cleansing modes, it balances daily cleaning with wellness needs. Suited to all family members including the elderly, children, and women, it integrates professional wellness concepts into everyday bathroom scenarios.

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Earning Acclaim Through Strength, Empowering Upgrades

During the expo, Jiayu won high recognition from global buyers, industry peers, and media with its hardcore products and core technologies. Domestic and international customers gave high evaluations of Blue Zirconium Porcelain and Rujie Glaze, reaching multiple in-depth cooperation intentions on-site and further expanding the brand’s global channel layout.

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While gaining widespread recognition, Jiayu officially announced the deepening of its strategic cooperation with Haier in the smart toilet sector in 2026. This strong alliance has sparked widespread industry attention and injected momentum into the industry’s intelligent and ecological transformation. With smart toilets as the core, both parties will break down resource barriers and explore a model of “ecological collaboration and innovative win-win,” helping China’s bathroom manufacturing leap up the global high-end value chain. In the future, Jiayu will leverage its own technological advantages and join hands with Haier to broaden the boundaries of innovation, empower industrial upgrades, and provide higher-quality bathroom solutions.

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The Grand Event Continues · A Sincere Invitation to Join

The Shanghai KBC 2026 Kitchen & Bath Expo continues to be exciting. Jiayu’s showroom is bustling with visitors, as buyers stop to experience and engage in in-depth discussions, giving high praise to the products’ technological innovation and fine-crafted quality. We sincerely invite friends from all sectors to visit our booth to explore cooperation opportunities and discuss the future of the bathroom industry together.